Consumer Products Analytics

Real-time agility is essential in consumer products. Whether it’s managing inventory or optimizing marketing campaigns, your teams need in-the-moment awareness about every aspect of your business. Qlik’s analytics allows you to combine data from many sources and freely explore and analyze that data in real-time to make lightning-fast, data-driven decisions such as:

  • Improving the accuracy of supply and demand forecasts by integrating internal and external data sources
  • Gaining real-time visibility into business operations by collaborating with suppliers and trading partners
  • Innovating brands and categories by understanding consumer trends and segmenting markets, customers and competition
  • Avoiding out of stocks by tracking on-shelf availability
  • Optimizing marketing effectiveness by tracking KPIs across retailers

Qlik’s active intelligence allows for real-time analysis and interactive visualizations, and Qlik alerts help you stay on top of your business and take timely action.

Qlik helps Benjamin Moore transition from being product-centric to customer-centric

Qlik CPG analytics embedded in Benjamin Moore’s CRM gives their sales team the actionable insights they need, directly within their workflows.

  • Big savings by optimizing inventory

    Cereals and muesli producer Brüggen uses Qlik to achieve 3 goals: high service level, minimization of production and lower inventory costs.
  • Deep customer understanding

    Dah Chong Hong Holdings, a large FMCG & pharmaceutical company headquartered in Hong Kong, uses Qlik to integrate data from its new ERP systems to gain a deep understanding of both its customers and its business.
  • Improved demand sensing

    WD-40 uses Qlik self service CPG analytics to increase sales visibility with on-demand analysis of real-time POS data.

Learn more about our analytics solutions for consumer products.