Active Intelligence™

The next era of BI – Optimize every moment with informed action

Today’s data-driven demands can’t be met with BI as you’ve known it

In the digital economy, real-time agility is essential. The faster an organization can respond to events as they evolve, the better it can compete. To make that leap, your people and systems need to be armed with continuously up-to-date, real-time information and the ability to trigger informed action at the most important moment – right now. And that is exactly what Qlik's data integration and analytics platform delivers.

The data challenge

Most organizations struggle to make actionable data available, let alone turn it into business value.1

10% of business relevant data is used for analysis

32% of executives say they can create value from data

24% of business decision makers feel data literate

Introducing Active Intelligence

Organizations need a much more dynamic relationship with information that reflects the current moment. Traditional, passive BI relies on preconfigured, historical data sets, and wasn’t designed to support real-time decisioning and actions.

Active Intelligence is a new paradigm, creating in-the-moment awareness about every aspect of your business. It delivers a state of continuous intelligence from real-time, up-to-date information designed to trigger immediate actions.

  • Active Intelligence
    • Based on continuous intelligence from real-time, up-to date information
    • Establishes an intelligent analytics data pipeline enabling the reflection of dynamic business content and logic
    • Designed to trigger immediate actions
  • Traditional BI
    • Uses preconfigured, curated data sets
    • Lacks a governed, end-to-end analytics data pipeline leveraging automation to produce business-ready data
    • Designed to inform, not compel action

How does Active Intelligence work?

Active Intelligence makes the most up-to-date information available in the most important moment: now. Whether driving automated metrics and insights within dashboards or embedding them directly into machine-driven processes, Active Intelligence combines data at rest with data in motion, reflecting the pulse of the data and delivering insights in the business moment.

Intelligent analytics data pipelines

A unified pipeline closes the gaps between data ingestion, integration, delivery, analytics, collaboration and storytelling. This creates a multidirectional conduit for continuous information flow, delivering fresh, clean data to users almost as soon as it comes in the door.

Delivering real-time, up-to-date information

Active Intelligence relies on a data analytics platform that supports a full range of use cases embedded directly into business and machine-driven processes. Augmented analytics surface real-time events and predictions. And collaboration happens across the entire data pipeline.

Designed to trigger immediate actions

Traditional BI was designed to inform humans, and by extension to inform action, but not to compel action. Active Intelligence enables informed decision-making and impelled action with dynamic alerting and event triggering and orchestrated actions when specific conditions arise.

Want to learn more about how Active Intelligence works?

Drive informed action, moment-to-moment, accelerating business value

Active Intelligence closes the gap between what’s happening in the business right now and the information and insights available. That creates a tremendous opportunity to boost innovation, accelerate value and sharpen your competitive edge.

In an IDC survey2, a majority of businesses with a strong data-to-analytics pipeline reported powerful business outcomes. With Active Intelligence, organizations can:

See and immediately respond to trends, connections and shifts within the business and in the market

Reinvent strategy, processes and products for the digital world, even on a moment-to-moment basis

Collaborate beyond historical barriers by bringing together data producers and data consumers

Accelerate business outcomes by increasing agility and efficiency in every area of operations

Gain trust in the insights uncovered and actions taken

Examples of Active Intelligence in action

Supply Chain Optimization

Personal Customer Experiences

Predictive Maintenance with IoT

Value-based Healthcare

Fraud Detection & Monitoring

Emergency Planning and Logistics

Platform for Active Intelligence

Optimize your business moment by moment

Qlik pioneered the modern BI era. Now we’re leading the charge to Active Intelligence as the first vendor to deliver a full suite of products and services designed to work together to transform raw data into insights and drive orchestrated actions. Evolve your organization into a state of continuous intelligence with Qlik.

Data Integration

Organizations collect huge amounts of data. But, most of the data that can guide decisions and actions isn’t analytics-ready or accessible. Qlik operationalizes DataOps for analytics, turning raw data into trusted, actionable data that's easy to find, current, and immediately available to Qlik Sense®, Tableau, PowerBI, and beyond — on any cloud you choose.


Qlik Sense® sets the benchmark for a new generation of analytics. Empower users at any skill level to freely explore data with powerful AI combined with the industry’s most powerful analytics engine. Bring actionable insights into every decision with the industry’s most complete platform for modern BI – on our cloud or anywhere you choose.

See what customers are saying

Learn more about Active Intelligence


Capture the Moment with Action-Oriented Analytics


Qlik Active Intelligence Blog


  1. IDC Data Culture Web Survey (2021).
  2. NewVanyage Partners Big Data and AI Executive Survey (2021).
  3. Gartner, Survey Analysis: Fifth Annual CDO Survey — Growth Must Continue in Order to Achieve Real Impact, Debra Logan et. al, 26 March 2020.

Get ready to transform your entire business with data.