Why choose Qlik

Seize every business moment. Find out why 40,000+ customers choose Qlik.

Still relying on passive BI? Take a big leap forward.

The passive approach to BI by other “modern” analytics tools often relies on preconfigured, historical data with no ability to drive real-time decisions and action. Users are stuck making decisions based on the past.

Qlik takes a different approach. With Qlik Cloud®, Qlik’s platform for Active Intelligence, deliver a state of continuous intelligence with an end-to-end analytics data pipeline delivering real-time, up-to-date information designed to trigger immediate actions when they matter most – in the business moment.

Just 44% of organizations believe they have enough data to make decisions.1

Only 29% of executives feel they achieve transformational business outcomes via data.2

And 23% of executives see poor data literacy as a critical roadblock to change.3

Close the gaps between data, insights and action with real-time, Active Intelligence

Qlik brings data and analytics together seamlessly with the only end-to-end, real-time analytics data pipeline. Integrate your data by freeing it from silos – in real-time. Let users easily manage their data by helping them find it, enrich it and create derivative data. Empower as many people as possible to analyze and understand insights, from anywhere with world-class analytics. Integrate your data, so your users can easily manage it and wire automated downstream actions to seize every business moment. That’s the path from passive BI to Active Intelligence and ROI.

Infographic illustrating how the Qlik suite of products and services work together to transform raw data into insights and drive orchestrated actions.

Turn raw data into informed action – in one cloud platform

Qlik Cloud is the only end-to-end cloud platform for real-time data integration and analytics.

Best-in-class data integration capabilities for a cloud-scale world

Organizations collect huge amounts of data. But, most of the data that can guide decisions and actions isn’t analytics-ready or accessible. Qlik operationalizes DataOps for analytics, turning raw data into trusted, actionable data that's easy to find, current, and immediately available to Qlik Sense®, Tableau, Power BI, and beyond — on any cloud you choose.

More insights, more action with the most complete analytics available

Qlik Sense® sets the benchmark for a new generation of analytics. Empower users at any skill level to freely explore data with powerful AI combined with the industry’s most powerful analytics engine. Bring actionable insights into every decision with the industry’s most complete platform for modern BI – on our cloud or anywhere you choose.

Total business agility with trusted end-to-end governance

Other vendors deploy desktop products as part of their cloud with no focus on true governance. That creates chaos. Only Qlik provides an end-to-end governance framework. IT collaborates with the business to make governed, approved datasets easily available through an enterprise catalog while ensuring data is up-to-date, properly managed, and delivered to the right people. That creates real trust in the data-driven insights, decisions, and actions that follow.

Your cloud, your way with hybrid cloud services that end vendor lock-in

While Qlik enables the entire analytics data pipeline seamlessly in our cloud, we know not everyone can or wants to put all their data in a single cloud platform. And as more data moves to the cloud, costs can spiral out of control so flexibility and vendor lock-in is a real issue. Our unique hybrid-cloud services offer the best of SaaS whether on our cloud or any cloud you choose. That means no more vendors telling you to move or copy your data into their environment.

Learn More: Qlik Cloud

Why Qlik is Different

Build a data-driven culture with Data Literacy

Developing a data-driven organization requires employees that can use data effectively – regardless of role or skill. Our team of experts provides the data literacy training and consulting to empower your workforce to speak the language of data, discovering game-changing insights and confidently taking action.

See what customers and analysts say about Qlik

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Lucky Number 13

The 2023 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms finds Qlik a Leader for the 13th year in a row.

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Top BI Solution

In the world’s largest survey of real BI users by BARC, Qlik Sense® was ranked #1 in critical KPIs including Performance Satisfaction, Dashboards, and Project Length in its peer groups.

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Users Trust Qlik

G2 ranks Qlik Sense a momentum leader in the Analytics Platforms category and a leader in the Enterprise Embedded Business Intelligence category for Fall 2021.


  • IDC Data Culture Web Survey (2021).
  • NewVantage Partners Big Data and AI Executive Survey (2021).
  • Gartner® Webinar, The Gartner CDO Survey Results 2022: Drive Business Impact, Debra Logan, Mike Rollings, April 2022

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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