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A Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.
Use a Gartner Magic Quadrant as a first step to understanding the technology providers you might consider for a specific investment opportunity. Keep in mind that focusing on the Leaders’ quadrant isn’t always the best course of action. There are good reasons to consider market challengers. And a niche player may support your needs better than a market Leader. It all depends on how the provider aligns with your business goals.
A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct.
Gartner, Magic Quadrant for Analytics and Business Intelligence Platforms, Kurt Schlegel, et al, 20 June 2024
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