Using the Customer Retention Machine Learning model in BigSquid.ai’s Kraken platform, WhereOWare and BigSquid.ai worked together to identify those customers who were most likely to churn with an 80% Accuracy Rate as well as recommend which specific content pieces and messaging thosecustomers should consume in order to have the highest likelihood to stay.
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Great Product and a Great Team
If you think you don’t need this…then you definitely need it!
The platform is intuitive and Big Squid’s support is second to none. We had Kraken delivering game-changing insights after about a day of work from our BI analysts without a background in ML. The speed to stand up a new pipeline from data-to-predictions is incredibly fast, and it’s allowed us to learn, iterate, and deploy quicker than I’d previously thought possible.
Easy to use and people are great to work with.
Kraken provides powerful solutions in a simple format. With Kraken you can deep dive and find more than just automated ML you can help your analysts find deeper connections in the data.