Using the Customer Retention Machine Learning model in BigSquid.ai’s Kraken platform, WhereOWare and BigSquid.ai worked together to identify those customers who were most likely to churn with an 80% Accuracy Rate as well as recommend which specific content pieces and messaging thosecustomers should consume in order to have the highest likelihood to stay.
90% of Kraken users build and deploy their own machine learning model within 30 days of signup.
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Kraken provides an intuitive user interface and the learning curve is as flat as any product I have used. In a matter of a few weeks, we were able to deliver prediction results and provide meaningful data to front line staff.
If you think you don’t need this…then you definitely need it!
Easy to use and quick results: We gained great insights about our data after a few days of using the Kraken.
We have solved business problems related to media broadcasting industry and Kraken has proved it’s worth by giving us meaningful insights on our audience viewing patterns and predicting ratings performance.
Hands down a one of a kind tool and staff, if you have not considered trying Kraken for your company or team, make the commitment. Kraken will not disappoint you!!