Naylor Association Solutions

Customer Story

Lead scoring and qualification are vital components of any marketing-sales processes and Naylor needed a more efficient way of capturing data and scoring leads. Account Executives were being asked to fill out close to 30 different data fields in their CMS that were then used by the marketing automation platform for scoring and qualification. Salespeople were frustrated at the time lost filling out fields they viewed as unnecessary, while marketing couldn’t provide a better justification for the data other than they needed it. “We would tell the sales reps, you’ve got to fill out all of these fields. We couldn’t tell them why they had to fill out those fields or which fields were more important than others.”

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Customer Shoutouts

If you want to implement machine learning at your organization, but don’t have the time or expertise to learn to code, Kraken is a great way to realize the benefits of predictive modeling even without a team of data scientists.

 

Kraken is an easy to use machine learning and artificial intelligence platform. It lets you build a data model within few clicks, saving a lot time which otherwise would’ve been spend in coding.

 

We’ve been able to analyze customer repurchasing patterns on our retail website, score leads, and forecast future sales.

 

Really helped to break open big data mystery and allowed us to take actionable insights

 

An easy, fast, and accessible machine learning solution

 
Kraken is a leader in Data Science and Machine Learning Platforms on G2
Kraken is a leader in Data Science and Machine Learning Platforms on G2
Kraken is a leader in Data Science and Machine Learning Platforms on G2
Kraken is a leader in Data Science and Machine Learning Platforms on G2
Kraken is a leader in Predictive Analytics on G2
Users love Kraken on G2