Naylor Association Solutions
Lead scoring and qualification are vital components of any marketing-sales processes and Naylor needed a more efficient way of capturing data and scoring leads. Account Executives were being asked to fill out close to 30 different data fields in their CMS that were then used by the marketing automation platform for scoring and qualification. Salespeople were frustrated at the time lost filling out fields they viewed as unnecessary, while marketing couldn’t provide a better justification for the data other than they needed it. “We would tell the sales reps, you’ve got to fill out all of these fields. We couldn’t tell them why they had to fill out those fields or which fields were more important than others.”
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Through Kraken’s user-friendly interface we were able to achieve or business goals and create Unprecedented business models with our data.
Honestly, the people at Big Squid make all the difference. Coming from the lens of higher education, we aren’t your typical client. The people at Big Squid have helped to bridge the gap so we can use this technology to make real everyday data-driven decisions that deliver IMPACT for our students and our operations.
BigSquid provides great support for getting your first Kraken project up and running
The tool is easy to use and provides useful insights without the need for heavy, time intensive coding. It has allowed us to really move forward with our analytics platform and begin to provide real, actionable data insights to our stakeholders.
Easy to use and quick results: We gained great insights about our data after a few days of using the Kraken.