Naylor Association Solutions

Customer Story

Lead scoring and qualification are vital components of any marketing-sales processes and Naylor needed a more efficient way of capturing data and scoring leads. Account Executives were being asked to fill out close to 30 different data fields in their CMS that were then used by the marketing automation platform for scoring and qualification. Salespeople were frustrated at the time lost filling out fields they viewed as unnecessary, while marketing couldn’t provide a better justification for the data other than they needed it. “We would tell the sales reps, you’ve got to fill out all of these fields. We couldn’t tell them why they had to fill out those fields or which fields were more important than others.”

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Customer Shoutouts

Great tool, really cuts down on time and provides great insights

 

The ease of using Big Squids model with multiple software integrations so our business isn’t tied to only one solution as been extremely helpful.

 

I love the ease of use that Kraken makes getting started with Machine Learning.

 

Kraken is an easy to use machine learning and artificial intelligence platform. It lets you build a data model within few clicks, saving a lot time which otherwise would’ve been spend in coding.

 

Easy to use and people are great to work with.

 
Kraken is a leader in Data Science and Machine Learning Platforms on G2
Kraken is a leader in Data Science and Machine Learning Platforms on G2
Kraken is a leader in Data Science and Machine Learning Platforms on G2
Kraken is a leader in Data Science and Machine Learning Platforms on G2
Kraken is a leader in Data Science and Machine Learning Platforms on G2
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