Larry H. Miller Dealerships
While all businesses depend on repeat customers, this is especially true in car sales where loyal, repeat customers can make a huge impact on sales over the course of many years. Without this repeat business, LHM becomes dependent on the more expensive, less efficient model of constantly attracting and acquiring new customers that will likely only result in a single sale. To increase the probability of repeat business, LHM needs to identify when a customer will likely be looking to upgrade, when their vehicle will need service, and the make/ model they will be interested in and can afford.
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Honestly, the people at Big Squid make all the difference. Coming from the lens of higher education, we aren’t your typical client. The people at Big Squid have helped to bridge the gap so we can use this technology to make real everyday data-driven decisions that deliver IMPACT for our students and our operations.
We’ve been able to analyze customer repurchasing patterns on our retail website, score leads, and forecast future sales.