Continuum needed to analyze vast historical data records to isolate causes of customer churn and was doing regression work in Excel, but realized that machine learning (ML) was needed to effectively mine their data. While extremely data savvy and technically capable, Continuum didn’t have the capacity to divert resources to creating in-house machine learning models but still wanted the ability to “look under the hood” and tweak the models as needed. This, plus the time commitment required, ruled out a custom
machine learning model built by a third party. They needed an automated solution that didn’t require a significant lift to get running, and also had a short time to build and deploy. These needs are what led them to begin an exploration of available software solutions.
90% of Kraken users build and deploy their own machine learning model within 30 days of signup.
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We have solved business problems related to media broadcasting industry and Kraken has proved it’s worth by giving us meaningful insights on our audience viewing patterns and predicting ratings performance.
Through Kraken’s user-friendly interface we were able to achieve or business goals and create Unprecedented business models with our data.
The only downside of using Kraken is once you start, you never want to stop analyzing! I truly did not have one moment when using this tool where I felt as though Kraken fell short of my expectations.
Really helped to break open big data mystery and allowed us to take actionable insights
Kraken provides powerful solutions in a simple format. With Kraken you can deep dive and find more than just automated ML you can help your analysts find deeper connections in the data.