Supercharge Your Marketing With Machine Learning

Machine Learning Solutions for Marketing Teams


Same day access, no credit card required


In marketing, your job is to be in the right place at the right time with the right message so your customers can find you right when they need you most. But right can be hard to figure out. That’s where machine learning comes in.

Machine learning helps you align with your customers more effectively and even tells you which actions will have the most impact on your goals—before you start spending your time and resources.


Introduction to Machine learning

Learn what it takes to design a

dataset for machine learning

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Machine Learning for data experts White paper

learn how data analyists and data engineers are using machine learning to enhance their analytics solutions and their careers

Download Here

Get the Answers You Crave

With Kraken, you get self-service, automated machine learning that you can deploy across your marketing team so everyone can make smarter decisions, faster.

You can easily answer your most pressing questions like:

  • Which of our products is a customer most likely to purchase next?
  • Which customers are most likely to churn in the next 30 days, and how can we keep their business?
  • How can we best determine a customer’s propensity to buy?
  • How do we better score our leads?
  • How can we better optimize our copy for relevance to our target customers?

That way, you can be there to nurture your customers and move towards a sale, when and where they’re ready.


Customer Shoutouts

If you want to implement machine learning at your organization, but don’t have the time or expertise to learn to code, Kraken is a great way to realize the benefits of predictive modeling even without a team of data scientists.


Users can easily connect to data, pick which data to use in the model, see model metrics, and export results. It’s incredibly easy to make edits to the model or run new data through (with no coding and no variables to keep track of!), and we’ve been able to create a data pipeline to really streamline the process from source data to predictions.


Honestly, the people at Big Squid make all the difference. Coming from the lens of higher education, we aren’t your typical client. The people at Big Squid have helped to bridge the gap so we can use this technology to make real everyday data-driven decisions that deliver IMPACT for our students and our operations.


Great Product and a Great Team


Non-Data Scientists Implemented Kraken Across Org!


90% of Kraken users build and deploy their own machine learning model within 30 days of signup.

Same day access, no credit card required