Supercharge Your Marketing With Machine Learning

Machine Learning Solutions for Marketing Teams


Same day access, no credit card required


In marketing, your job is to be in the right place at the right time with the right message so your customers can find you right when they need you most. But right can be hard to figure out. That’s where machine learning comes in.

Machine learning helps you align with your customers more effectively and even tells you which actions will have the most impact on your goals—before you start spending your time and resources.


Kraken at Naylor

Lead scoring and qualification are vital components of any marketing-sales processes and Naylor needed a more efficient way of capturing data and scoring leads. Naylor looked at self-service platforms, providers that would build a 100% custom algorithm for their specific use case, and automated machine learning solutions like’s Kraken. Ultimately, they chose due to the ease-of-use of the platform and rapid time to value.

Introduction to Machine learning

Learn what it takes to Build a

dataset for machine learning

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Machine Learning for data experts White paper

learn how data analyists and data engineers are using machine learning to enhance their analytics solutions and their careers

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Get the Answers You Crave

With Kraken, you get self-service, automated machine learning that you can deploy across your marketing team so everyone can make smarter decisions, faster.

You can easily answer your most pressing questions like:

  • Which of our products is a customer most likely to purchase next?
  • Which customers are most likely to churn in the next 30 days, and how can we keep their business?
  • How can we best determine a customer’s propensity to buy?
  • How do we better score our leads?
  • How can we better optimize our copy for relevance to our target customers?

That way, you can be there to nurture your customers and move towards a sale, when and where they’re ready.


Customer Shoutouts

One of the best Data Analytics and ML Tool in the Market


If you think you don’t need this…then you definitely need it!


Kraken has already proven that the prediction outputs allow the front line teams to target their interventions and make a very noticeable impact on appointment attendance.


Built a model within a couple of hours, not days or months. Interface was easy enough for me to navigate on the first day without any formal training.

George B. 
George B.

The platform is intuitive and Big Squid’s support is second to none. We had Kraken delivering game-changing insights after about a day of work from our BI analysts without a background in ML. The speed to stand up a new pipeline from data-to-predictions is incredibly fast, and it’s allowed us to learn, iterate, and deploy quicker than I’d previously thought possible.


90% of Kraken users build and deploy their own machine learning model within 30 days of signup.

Same day access, no credit card required