Your Data + Deeper Insights, Everywhere You Need It Most

Machine Learning Solutions for Data Analysts + Data Engineers



Same day access, no credit card required

As a data analyst or BI developer, you know your data and your business. Sometimes though, it’s a slow, difficult slog to go from data to actionable insights (especially if you have to be able to present it simply too). That’s where Kraken comes in.

Building predictive analytics solutions is easier than ever with Kraken and so fast that you could see results on day one. Publish your predictions instantly in your BI infrastructure or bring them with you anywhere using an open API endpoint.

Simple, speedy implementation + seamless operationalization = wins all around. Office pizza party, anyone? You totally have time for one now.

Introduction to Machine learning

Learn what it takes to design a

dataset for machine learning

Download Here

Machine Learning for data experts White paper

learn how data analyists and data engineers are using machine learning to enhance their analytics solutions and their careers

Download Here

Get the Answers That Open Doors

With Kraken, you get self-service, automated machine learning in easy-to-understand language that you can deploy across your entire organization—wherever you need it—so everyone in your business can make better decisions, faster.

With ML, you can transform your business by answering the most questions from every corner of your organization:

  • For marketing and sales: How likely is a customer to churn? When and what will they most likely purchase next?
  • For finance: What is the lifetime value of a customer?
  • For procurement: How much of a particular inventory item will your business need during peak season?
  • For R&D: What new product developments should you prioritize based on impact to revenue?
  • For HR: Of the employees we have, who is most likely to churn in a specific timeframe, and how can we reduce churn without spending unnecessary resources?

That way, you can be there to support your company at every stage of growth by answering relevant questions as they come up (instead of spending months tweaking the model.) **

**Plus, you’ll be the office hero. And you still have that pizza we mentioned earlier if you want bonus office cred for sharing..


Customer Shoutouts

Powerful tool that is easy to use and comes with great customer support and great onboarding.


Honestly, the people at Big Squid make all the difference. Coming from the lens of higher education, we aren’t your typical client. The people at Big Squid have helped to bridge the gap so we can use this technology to make real everyday data-driven decisions that deliver IMPACT for our students and our operations.


The entire experience has been great and meeting our expectations. Very qualified team of individuals helping with the onboarding.


Users can easily connect to data, pick which data to use in the model, see model metrics, and export results. It’s incredibly easy to make edits to the model or run new data through (with no coding and no variables to keep track of!), and we’ve been able to create a data pipeline to really streamline the process from source data to predictions.


We’ve been able to analyze customer repurchasing patterns on our retail website, score leads, and forecast future sales.


90% of Kraken users build and deploy their own machine learning model within 30 days of signup.

Same day access, no credit card required